Martell struggles lead to -4% sales drop for Pernod Ricard
06 February, 2025
Pernod Ricard has recorded a 4% sales decline for H1 FY2025 as the premium spirits market continues to show a downward trend globally.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
